It's Brendan

is a cryptid of Armstrong County.

Lore
It's Brendan appears as a red humanoid, usually without a face, sometimes with boxers. At least one depiction of It's Brendan showed it with eyes and a mouth full of pointed teeth. The boxers do not usually appear in eyewitness drawings, but it is shown to be wearing a pair in Episode 2.

It tends to suddenly appear behind its victims, where it will then telepathically shout its name very loudly at them. This shout has the power to render its victims unconscious for a time.

It would appear that It's Brendan has some kind of psychic effect on those who encounter it that prevents them from remembering its name correctly. Hatchet in particular has referred to it mistakenly by a number of names, including "It's Brandan" and "It's Burnquist". This effect seems to be stronger on some individuals than others, and can persist for a very long time.

It has recently been known to be venturing outside of its natural habitats in the Woods to more urban environments, such as parking garages and city streets. Clyde Everett theorizes that It's Brendan is capable of appearing in locations as small as doghouses.

During Episode 5, it is revealed that it is possible for a regular human being to turn into It's Brednan. The exact reason this happened to Hatchet and none of the other Hill Horrors team members who were present is unknown. And whether Hatchet's steadily worsening ability to say its name is a result or cause of his transformation is unknown.

Appearances
It's Brendan terrorizes the Hill Horrors team in Episode 2. At first, it briefly knocks them out and then vanishes. Hatchet remarks in relief that it "spared" their lives. It's Brendan then reapparing later and scares them off. While driving away on the highway, It's Brendan appears again, suddenly in an SUV, and continues its pursuit.